Founder education built on the CRIAR® methodology.
A proprietary entrepreneurship pedagogy developed by Adriano Salvador since 2005, refined over two decades of applied practice, and operationalized into platform modules across founder cohorts.
Structured pathways, expert-guided.
Every track is operationalized under the founder's methodological supervision and versioned quarterly to reflect updated research and applied outcomes.
Opportunity discovery, problem framing, and early hypothesis design for first-time founders.
Canvas iteration, unit-economics modeling, and segmentation under expert guidance.
Customer interviews, problem-solution fit instrumentation, and early-signal frameworks.
Go-to-market playbooks, pricing experimentation, and channel selection for SMB founders.
Bootstrapping, SBA pathways, and capital-stack literacy for non-VC founders.
Cohort participants are matched with experienced operators for periodic methodology checkpoints.
The CRIAR® framework emerged from direct classroom practice across multiple basic-education institutions in Brazil and was refined across two decades of applied work. Translating that pedagogy into an American SMB founder cohort requires continuous methodological supervision — the model travels, and the quality assurance travels with it.
— Adriano Salvador, Founder & CEO
By the numbers.
These outcomes were produced by the educational-management engagements that informed the methodology now operating in the platform.
Learners trained under the CRIAR® methodology to date
Original deployment across multiple basic-education institutions in Brazil
Utah entrepreneurs community — founder serves as elected president, applying the CRIAR® methodology operationalized in the platform
Continuous methodology iteration and applied refinement